“I,
Daniel Blake”
PRODUCT CONTEXT
I, Daniel Blake is an independent
social realist film directed by renowned filmmaker Ken Loach (Kes, Raining
Stones, Sweet Sixteen etc.).
A UK/French co-production, it
received funding from the BFI and BBC Films.
It became Ken Loach’s largest
grossing film at the box office (taking over $8 million), was highly critically
acclaimed and generated much debate due to the contemporary social and
political issues addressed in the film.
I, Daniel Blake was exhibited at many
film festivals, won the Palme d’Or at Cannes, and was nominated for many awards
including several BAFTAs.
1.
What issues does I, Daniel Blake
address in the film? Consider both economic and political issues, as well
as social.
It addresses the economic issues of the
British benefits system and the flaws it has. Also, the politics behind the
benefits cuts because of the government caused political outrage amongst those
who need benefit payments.
2. Who do you think is the intended audience for this film?
Those in Britain that want change to
the benefits system, most likely those who politically favour the labour party
and are of a lower social class , with a lower income.
3. How much did the film cost to make?
4. What kept the costs down?
It was an independent
production working with a smaller budget on a smaller range of locations and
necessary editing requirement. Also it is not using well known actors that
would want higher wages for each performance role they star as.
5. How can you tell that Straight Outta Compton was made by a major
Hollywood studio and that I, Daniel Blake was not? Make a list of differences
Straight outta Compton includes many
conventions knowingly used in trailers, whereas I, Daniel Blake has more of an
emotional connection only to the British public and not worldwide.
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Domestic Release Date
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Jun 2, 2017
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Aug 14, 2015
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Production Budget
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$28,000,000
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Opening Weekend
Theaters
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2,757
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Maximum Theaters
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45
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3,142
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Theatrical Engagements
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147
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17,941
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Domestic Opening
Weekend
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$60,200,180
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Domestic Box Office
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$260,354
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$161,197,785
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Inflation Adjusted
Domestic Box Office
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$260,354
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$171,375,608
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International Box
Office
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$8,930,966
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$40,985,196
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Worldwide Box Office
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$9,191,320
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$202,182,981
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6. Economic factors including funding are extremely significant to this
independent British co production. The funding bodies are the BFI (through
National Lottery Funding) and the BBC. Consider the ways in which this film is
funded differently from many mainstream films.
7. Exploring Public Service Broadcasting and the respective remits of
the BBC and the BFI.
8. Discuss why vast financial profits might be less important for
practitioners working in this genre of film
Activity 1
The domestic
total gross is $260,354 according to box office mojo, and it also says that
there is no foreign.
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Domestic Box Office
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$260,354
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International Box
Office
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$8,930,966
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Worldwide Box Office
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$9,191,320
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How
is Straight outta Compton is a mainstream, high-concept film
Actors and crew
involved-
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Well-known actors like O’Shea Jackson, and the
director F. Gary Grey who is known after winning Best Video of the year for
Directing.
Narrative-
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The film is a high-concept
film with a narrative that can be summed up easily with universal
themes, which the audience can personally connect with.
Marketing-
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There are easy elements of the film to promote,
like the famous rap group the N.W.A that fans could recognise and be interested
in. Also, the themes that are shown in the trailer, like issues with race and
freedom of expression which modern audiences can get behind and relate to due
to their own ideologies and personal contexts.
Visual
appeal-
·
There are expensive action scenes that are
glimpsed at during the trailer.
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This shows that the film has a high budget due
to the special effects used and the different settings and props. Also, the
editing style conveys the conventions of mainstream trailers through short clips
of the “best bits” which have a continuation of action scenes associated with a
higher budget produced by a media conglomerate.
Media conglomerates-
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New Line cinema
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Legendary Entertainment
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Cube Vision
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The alignment of these three companies increases
their domination in the market and the ability to distribute and exhibit their
product, reaching a wider audience. This is an example of horizontal integration as these companies have teamed
up to produce a high budget film. Furthermore, the involvement of Ice Cube and
Dr Dre in the production means that the film will have global
implications, and they are both associated with the rap genre, evoking
that the film will cover the same conventional storyline of a “larger than
life” protagonist.
Straight
Outta Compton
PRODUCT
CONTEXT – Tell me the basics about the product (film)
Straight Outta Compton is a 2015
American biographical film directed by F. Gary Gray, depicting
the career of gangsta rap group N.W.A. Titled
after N.W.A's 1988 debut studio album, the film focuses on
members Eazy-E, Ice Cube, and Dr. Dre, and the rise and fall
of the group.
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PART 1: STARTING POINTS – Media Industries
Historical
Context: N.W.A was an American hip hop group from Los Angeles,
California. They were
among the earliest and most significant popularizes and controversial figures
of the gangsta
rap subgenre, and are widely
considered one of the greatest and most influential groups in the history of
hip hop music. They were active from 1986 to 1991. N.W.A released their debut
studio album, Straight Outta Compton, in 1988.
Cultural
context: - N.W.A - Social issues - Straight Outta Compton, comes at a
precarious time in the national conversation surrounding racial politics and
police violence—one year almost to the day since 19-year-old Michael Brown was
killed by an officer in Ferguson. One of their most well know songs “F**k Tha Police”
was very open about police brutality. When four LAPD officers were acquitted of
beating Rodney King on video in 1992, and riots broke out, the track became the
unofficial motto, spray-painted on walls around South Central L.A.
Economic
and Political Contexts: - who co-produced the film? Could that be significant?
Ice Cube and Dr Dre both co-produced the film. This is significant as
they will have their own personal experiences of the N.W.A that the can bring
to the film and since it is about them, the film would be accurate in
portraying the events shown. Also, as the film is about them and their most
famous album “ straight outta Compton” this will cause more people to be
interested in buying their album too and listening to the songs behind the
people in the film.
Consider
the significance of patterns of ownership and control, including conglomerate
ownership, vertical integration and diversification in relation to this film:
Straight Outta Compton was produced by
Legendary Pictures who entered into partnership with Universal Pictures (the
film’s distributor) in 2014. Universal is owned by NBC Universal, a
Comcast company.
The fact that the film was produced and distributed by a major,
vertically integrated film studio that is part of a media conglomerate is
significant in terms of funding, possibilities for cross-promotion and reaching
a global audience.
Consider other releases from Universal/ Legendary?
Universal pictures and legendary pictures have both
been recognised for working on films like “Jurassic World” and “Steve Jobs”.
What are they famous for?
Both of these movies are famous for using well known actors
and having a high production budget (Jurassic World- $150 million and Steve
Jobs- $30 million)
Might audiences have a perceived sense of
quality/expectation?
As the companies usually have high budgets for their films it
would be expected by the audience that the next films would be the same. Also
with this budget comes a sense of quality, as the money should be spent on
better cast, props, setting and editing of the film.
The film was produced by a major studio and
co-produced by two members of the band – this is significant in terms of the
film and its marketing:
As the two band members would produce the narrative of the
film, this meant a more historically accurate story and portrayal of events
that fans of the N.W.A would recognise and agree with the way the event was
presented in the film. When marketing the film, the inclusion of the two
members of the band that co-produced the film would be necessary to market the
film towards those that recognise their music and want to hear their story.
Consider the politics of the band and the possible
perceived glorification of the band as catalyst for social change.
It is significant that band members from N.W.A. were
co-producers of the film and might be accused of downplaying or sanitising the
more problematic aspects of their work (consider the “N” in the band name and
some of their most famous tracks including “F*** tha Police” which are not
referenced explicitly in the film’s marketing).